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Top Innovative Trends in 2020 for Business Website design


As we are
heading towards the final chapter of this decade, we have witnessed a lot in
terms of technological advancements over the last few years. Web designing is
no exception as the internet had changed a lot over the last 10 years. In this
decade, we have seen the surge of mobile technology, the introduction of
artificial intelligence, augmented reality, virtual reality, etc. All these new
technologies are so demanding in terms of website functionality too, which we
can witness in the latest web designing trends also.

Over the
last several years, web design trends have changed a lot from abandoning grids
to adopting responsiveness. Traditional stock photos have been replaced with
for vibrant illustrations and realistic images, asymmetrical layouts, and
bolder color schemes. The technological advancements, as we discussed above,
had paved way to the websites being much smarter with more subtle interactions
and paradigms shifts for the betterment of user experience.

In this
article, we will discuss the latest 2020 design trends both interns of
technology and aesthetics. However, the strategies which we discuss here are
not the last word in terms of creative innovation in web design as it is a constantly
changing arena. However, understanding these trends will surely help designers
and website owners to prepare well to meet up the need of the future.

2020 web designing trends

  1. Changing Serifs rules

Traditionally,
we have used serifs for print media sans serifs for the screen texts. However,
screen design trends are shaking up and changing ways lately. Even when sans
remains the reliable choice for its clear readability, we can see more brands
and now using bold serifs in their designs, especially for the catchy
headlines. There is one good reason which makes it the favorite as serifs
primarily have a decorative style, which makes it perfect for emphasized text
on the screen.

  1. Palettes featuring
    black & white

No doubt
that color is the most crucial design element on the website. If can form
specific moods, reflect the value of the brands, and also guide the users
through the visual landmarks created. In 2020, one particular trend we can find
is the daring usage of black & white in web design to create an impressive
statement.

We see the
world in colors, and when colors are missing, we tend to experience the world
differently. However, shapes and textures becoming much clearer in the absence
of color and the world seem slower. In the B&W combination, white reserves
itself to be cleaner and reserved, and on the other hand, black reflects
strength and assertiveness. When you combine these effectively on a web page,
one can gain a striking look altogether.

  1. Organic natural
    shapes

Even though
we follow the practice of setting up web pages in systematic grids, any random
modern-day web design company New York City may think out of the box to give
more natural shapes with smoother lines and grids. You can find more geometric
figures in terms of rectangles, squares, or triangles on most websites to
provide them with a stable look, but in 2020, the trends are more towards
giving it a feel of more comfort and accessibility.

As organic
shapes tend to be more asymmetrical or imperfect, these can offer more depth
and dimensions to the web page designs to make some page elements you want to
emphasize stand out. You can adopt any natural form by thinking of trees,
hills, rivers, or anything. The free-drawn elements may also succeed in
capturing the spontaneity of the man-made approaches too like paint splatter
etc. The altogether objective of this approach is to create an illusion of
movement by being alive and humane.

  1. Micro interaction

It is more
of a personalized approach to surprise your users by creating events which are
more human and inviting. Micro interaction is all about you taking small
actions on your website or business app, and you get the specific responses.
When you hear a beep while refreshing the Twitter page, it is also an example
of micro-interaction. While you land on the Facebook page or app, a red icon
out there displays the count of your unread messages is also
micro-interaction.

Micro-interactions
are now so commonly used; however, in 2020 we can see that the standard web
pages started featuring these more heavily. There is a surge of scroll-over
animations, notifications, and chimes, etc. 
Considering these, micro-interactions
are an easy way to involve the audience in a better manner and to effectively
transmit the information to them by making the web pages smarter and
interactive.

  1. Glitch art

When
discussing design trends, may it be web design or fashion, the list will not be
complete without seeing some of the retro designs of times making a comeback.
In the case of web design, you can find the return of the retro of glitch art,
which at its initial times were creased due to the slow internet
connections.

However,
glitches are more significant at the modern times as the computers now become
more pervasive, and connectivity is much quicker. In such a scenario, the
technology breakdown is a more appealing subject both as an idea and also as
the execution of the design. The glitch art approach can draw the attention of
the viewers to the areas of web pages, which are warped and double exposed. As
we live in a more futuristic time where no one is sure about where all these
are heading to. Glitch art may amplify this disorientation feeling by offering
a psychedelic look to the web pages.

  1. Use of chatbots

Chatbots
are out there for a while; however, moving more and more into the spotlight in
the year 2020. The focus of chatbots is primarily in line with the advancements
in machine learning and AI, which make the bots more efficient and intelligent.
In 2020, we can see chat bots are showing up more on the web pages with more
customization. Bright colors used now make them prominent and inviting to the
users. Further on, we can also expect customized brand mascots to represent
businesses online with which these bots are getting a more personalized face
and recognition.

Along with
the above trends, we are also witnessing an increasing usage of video content,
more minimalist approach to web designs, navigation getting more thumb-friendly
for mobile devices, etc. to be practiced by the web designer to make more
inviting websites.

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